Those working in eCommerce for a long time remember Google implementing the Panda Update in 2011 and Penguin in 2012, changing the way internet search worked.
Ten Years of Academic Writing
Amazon provides numerous products and services integrated through a single website. In order to accomplish this task, Amazon must utilize a digital platform based on a replication model.
Since the 1960’s Tobacco has come under heavy fire for its health consequences and marketing practices. Despite tremendous amounts of litigation and policy making tobacco continues to find a consumer...
Integrated marketing communication (IMC) is a strategic process used by marketers intended to deliver brand communication programs to target consumers over time.
Advertising is the activity of producing advertisements or marketing communications for products or services.