“Thank You for Smoking” Logical Analysis of the Movie Clip
The “Thank You For Smoking” is an excellent example of the straw man fallacy, false dichotomy, and highlights the difference between direct and indirect argument. As the main character pitches for sales, he is indirectly arguing for the use of actors and actresses to sell tobacco. This in turn raises a straw man argument in which the reason that cigarette sales are lower is because the company was not using Hollywood icons to sell tobacco. This is a straw man argument because the reasoning has nothing to do with the real reasons that cigarette sales are lower than in years past. This leads into a wealth of other fallacies but with the concentration of thinking being placed into rhetoric (Engel, 1994).
Fallacies are the easiest way to understand to understand nonsense! See how many fallacies you can catch in this clip.
The use of rhetorical questioning and the creation of the straw man argument manifest themselves in a false dichotomy in which the audience is led to believe that smoking is either boring and unsellable; or sexy and hip through the use of Hollywood icons. This is a typical sales technique that many individuals fall prey (Engel, 1994).
The creation of this dichotomy is usually bolstered by appeals to emotion such as in this clip. The speaker appeals to the audience’s nostalgia by conjuring memories of famous actors and actresses from memorable scenes. By linking these feelings with his argument he gains support for his ideas although fallacious thinking. What is so faulty in this thinking is the fact that the lack of use of Hollywood actors and actresses has nothing to do with the reason that cigarette sales are lower than in prior years.
The speaker is also a master of indirect and direct argument. Never does he actually prove his arguments by providing evidence, but instead he provides only his option as the only alternative. For instance, tobacco sales are down not because of any direct reasons such as health or legal hindrances. But, they are instead lower because of the lack of movie stars. The argument is as creative as is it is illogical. However, the argument to the audience is convincing.
The speaker’s arguments are effective as evidenced by the fact that the audience hangs on his words and seems to agree. There is little counterargument besides the occasional small response to the rhetorical questioning asked. This shows how effectively the speaker leads the audience with the use of rhetoric. It should also be noted that the entire sales pitch is an example of ‘loaded language’ in which the speaker expects the audience to hear his rhetorical questions and then await his response. This use of rhetoric prepares the audience for the speakers answers. Although the speaker has really done nothing to prove his claims, he still has managed to prove his point. These are common tactics in sales and are very successful in selling people (Engel, 1994).
S. Morris Engel, With Good Reason: An Introduction to Informal Fallacies (Fifth Edition) (St. Martin’s, 1994), pp. 149–152.
Vincent Triola. Fri, Jan 15, 2021. Bias, Rhetorical Devices, and Argumentation “Thank You for Smoking” Retrieved from https://vincenttriola.com/blogs/ten-years-of-academic-writing/bias-rhetorical-devices-and-argumentation-thank-you-for-smoking